Wine packaging box needs to be paid attention when designing and printing

In the current wine consumer market, consumers tend to be more rational, and prefer high brands awareness, elegant packaging, excellent quality and cost-effective wine. Wine packaging boxes printing production is not as complex as the cigarette label, printing enterprises generally focus on offset printing and several typical post-processing, concave printing and screen printing as supplementary ways. Some experts believe that wine packaging and printing is still mainly offset printing, and the printing color is mainly four colors and special colors. In addition, the labels used for wine packaging are generally printed on copper plate paper, such as quantitative 80g / m2 and 128 / m2 high-grade copper plate paper quantification. The printing of wine box is mainly white paper and white paper plate of 350g / m2. Wine packaging and printing is traditionally mainly offset printing, using thick paper multi-color rubber printing machine, such as Heidelberg multi-color rubber printing machine, printing is exquisite, fast, can print 0.6~1.0mm thick paper, speed can reach 15,000 pieces / hour, printing wine box is extremely suitable.offset printing is a relatively mature printing process, especially in the network visual printing, there is a set of standardized, data methods.However, in addition to online visual printing, wine packaging printing also involves a large number of special color replication, such as a large area of red field, gold (silver) color, bead light effect, etc. Because the special color, especially the field special color, has the high requirements of saturation and brightness, and the offset printing in the printing field, is limited by the thickness of the ink layer, it is powerless.At this time, we can use the "first deep after shallow" two packaging and printing method, the design to try to avoid hollow text, so as not to increase the difficulty of overprinting. The screen printing of frosted, origami, ice flowers, wrinkles and other artistic effects make the wine box packaging icing on the cake, greatly stimulated consumers' desire to buy.In addition, because the brightness of SCODIX 3d UV local light after the use of products increased, three-dimensional sense is strong, is often used in the wine packaging printing color box on the whole decoration.Flexible plate printing is currently rarely used in wine packaging color box printing, and there are some beer labels that will use this printing method.I believe that its environmental protection and health advantages will gradually be recognized and favored by the winery.